In 2024, the total number of passengers travelling by air in the EU was 1.1 billion, an increase of 8.3 percent compared with 2023 (973 million).
Airbnb Inc's YouTube advertising campaigns from August to October 2025 showcase the company as a transformative platform offering immersive, authentic stays and local-driven experiences worldwide.
As competition for global tourism increasingly depends on digitalisation, Artificial Intelligence and creating connected experiences, the Travel Technology area is emerging as a driving force for the sector transformation at FITUR 2026.
During 2024, 543.526 residents of Cyprus participated in at least one domestic or/and outbound trip that included a minimum of one overnight stay for personal purposes, recording an increase of 9,1 percent compared to 2023, during which a total of 498.026 persons have travelled domestically or abroad.