FITUR 2025, taking place from January 22-26, organised by IFEMA MADRID, will be highlighting the strong tourism potential between Spain and the United Arab Emirates (UAE), where around 10 companies will be exhibiting their tourism offers at the trade fair, mainly tour operators and Dubai’s iconic Atlantis Hotel, among others.

Tourism has reached 790 million international tourists, generating a direct global economic impact of approximately USD3.4 trillion in the first seven months of this year, according to UN Tourism statistics.

The number of pre-qualified buyers attending this year’s World Travel Market London increased by 11 percent compared to 2023, with organisers of the world’s most influential travel and tourism event thrilled to confirm 5,049 world class buyers came through its doors, over three-days.

World Travel Market (WTM) London has recently announced that this year’s event will be the largest to date, with an expected seven percent growth and expansion into new halls at ExCeL London, reflecting the thriving international tourism sector.

FITUR 2024, organised by IFEMA MADRID and taking place from January 24-28 at the Trade Fair Centre, is presented as the world's leading trade fair, not only in the field of tourism, but also in the commitment to sustainability and environmental, social and corporate governance responsibility in the industry.

Software solutions and services for the tourism industry, online booking platforms for travel agencies, voice assistants with artificial intelligence, innovation and technology consultancy, web and marketing projects, Wi-Fi developments, digitalisation, price managers and revolutionary payment methods are just some of the main proposals being showcased at FITUR TRAVEL TECHNOLOGY 2024 from January 24 – 28, 2024 at IFEMA MADRID.