The number of pre-qualified buyers attending this year’s World Travel Market London increased by 11 percent compared to 2023, with organisers of the world’s most influential travel and tourism event thrilled to confirm 5,049 world class buyers came through its doors, over three-days.

World Travel Market (WTM) London has recently announced that this year’s event will be the largest to date, with an expected seven percent growth and expansion into new halls at ExCeL London, reflecting the thriving international tourism sector.